Brookfield Zoo

With the launch of a new shark exhibit, the other zoo animals feel a bit neglected. They launch a counterattack to sabotage the shark advertising.

Billboard   Web Guerilla Viral

Brookfield Zoo Billboard

Web  Billboard Guerilla Viral

Guerilla   Billboard Web Viral
We dress in animal costumes to protest a shark billboard and to tag posters. I was the camel and had a small cameo as the penguin (last photo).

Photos courtesy of zig ideas

Viral   Billboard Web Guerilla

Art Director: Ming-mei Hung
Copywriters: Stephen Davis, Natalie Taylor

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